No Store
$0 subscriptionSell without a monthly Store bill. You still pay selling fees when an item sells.
Shipping-supplies coupon: none.
Selling fee on the $30 example$4.48
Is an eBay Store worth it for you?
You don’t need a paid Store to sell on eBay. Pay for one when its savings or features are worth more to you than its monthly cost.
Selling-fee example in each card: one antiques item with a $30 order total, including shipping and sales tax. The $0.40 order fee is included; subscription costs are separate.
Starter
$7.95/month*Pay for a storefront. Your standard selling-fee rates stay the same as No Store.
Shipping-supplies coupon: none.
Selling fee on the $30 example$4.48
Basic
$27.95/month*Get more included listings and lower selling-fee rates in many categories. Check whether the savings cover the bill.
$25 shipping-supplies coupon each quarter.
Selling fee on the $30 example$4.21
*Monthly-term subscription prices. Yearly commitments offer lower monthly prices. Selling fees vary by category; these are examples, not universal rates.
Would Basic save you money on a $30 sale?
Example: you sell an antiques item. The buyer pays $30 altogether, including shipping and sales tax.
- No Store or Starter selling fee
- $4.48
- Basic selling fee
- $4.21
- Basic saves on this sale
- $0.27
Basic saves you 27¢ on this sale.
After 20 sales like this, you’ve saved $5.40. But Basic costs $27.95 a month.
In this example, No Store costs less.
The $0.40 order fee is already included. This fee-only example excludes listing-fee savings, supplies coupons and Store features. Other item categories may have different fees.
What does that mean for you?
If you aren’t paying extra listing fees and your per-sale savings are small, staying without a Store may cost less. Reconsider Basic when your listing charges or sales increase.
Check one thing before subscribing: are the fee savings, supplies coupons you’ll use and Store features worth the subscription to you?
A Store can offer more than lower fees
- Your own storefront: add your logo and banner to give your business a recognizable home.
- Easier shopping: organize items into custom categories and feature selected products.
- Promotional tools: use Discounts Manager to create special offers.
These features help when you use them; they don’t guarantee more sales. Storefront features · Discounts Manager.
Basic also includes a $25 coupon each quarter for eBay-branded shipping supplies. That’s up to $100 a year if you use all four for supplies you need. It’s a purchase coupon, not cash or supplies sent automatically. Premium includes $50 per quarter; Anchor and Enterprise include $150. No Store and Starter don’t include this coupon. eBay’s coupon benefits.
See plan prices, included listings and extra listing fees
No Store
$0/month
No commitment
No subscription
- Included listings/month*
- 250
- Each extra listing*
- $0.35
- Shipping-supplies coupon / quarter
- None
Standard category rates
A practical option while you learn, or when a subscription would cost more than it saves.
Starter
$7.95/month
On a monthly term
$4.95/month with a yearly term
- Included listings/month*
- 250
- Each extra listing*
- $0.30
- Shipping-supplies coupon / quarter
- None
Same selling-fee rates as No Store
Consider whether storefront features are worth the subscription to you.
Basic
$27.95/month
On a monthly term
$21.95/month with a yearly term
- Included listings/month*
- 1,000
- Each extra listing*
- $0.25
- Shipping-supplies coupon / quarter
- $25
Discounted rates in many categories
Consider this once your actual sales show that the savings cover the cost.
General fixed-price allowances. No Store and Starter share their 250 listings across formats. Renewals count too. Category exclusions and extra allowances apply.
Basic and higher plans also have auction allowances and extra fixed-price allowances in eligible categories. Account selling limits still apply.
Yearly terms are billed monthly but require a yearly commitment. Early cancellation charges may apply.
Compare selling fees for other $30 orders
Each example is one item with a $30 order total including shipping and sales tax. Fees include the $0.40 order charge, but exclude subscriptions and promotional costs.
| Category | No Store / Starter | Basic or higher |
|---|---|---|
| Antiques | $4.48 | $4.21 |
| Books & magazines | $4.99 | $4.99 |
| Cell phones (not accessories) | $4.48 | $3.21 |
| Sports trading cards (not NFTs) | $4.38 | $4.11 |
| Guitars & basses | $2.41 | $2.41 |
These are examples, not a complete fee lookup. Higher prices and subcategories can change the result. Check your exact category.
How to work out your monthly savings
Listing-fee savings + selling-fee savings − subscription = estimated monthly fee savings. Also consider supplies coupons you actually use; their value is separate from this fee-only calculation.
In the antiques example, $27.95 ÷ $0.27 means 104 such orders would cover Basic’s monthly subscription through selling-fee savings alone. Listing-fee savings could reduce that number. A yearly-term subscription has a different cost and commitment.
For per-item profit, divide your subscription by items sold and add that share under Other costs in the profit calculator.
Higher-volume plans
Premium
$74.95/month
On a monthly term
$59.95/month with a yearly term
- Included listings/month*
- 10,000
- Each extra listing*
- $0.10
- Shipping-supplies coupon / quarter
- $50
Same category rate table as Basic
For larger listing volumes.
Anchor
$349.95/month
On a monthly term
$299.95/month with a yearly term
- Included listings/month*
- 25,000
- Each extra listing*
- $0.05
- Shipping-supplies coupon / quarter
- $150
Same category rate table as Basic
Compare the larger allowance with your actual listing needs.
Enterprise
$2,999.95/month
Yearly term only
$2,999.95/month with a yearly term
- Included listings/month*
- 100,000
- Each extra listing*
- $0.05
- Shipping-supplies coupon / quarter
- $150
Same category rate table as Basic
Yearly term only; additional listing bundles are available.