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Reseller Traffic Lab
Seller Help / About Doug

The experience behind RTL

About Doug

A working reseller building practical help for other eBay sellers.

Hands-on eBay experience

Doug started reselling part time more than five years ago while continuing to work full time. Limited hours had to cover sourcing, listing, shipping, customer questions, and decisions about older inventory.

Over the past year, Doug maintained about 600 active listings on average and generated about $40,000 in eBay sales while reselling part time. His store averaged a conversion rate above 2%, and it reached more than 7 million impressions during one 90-day period.

Those figures describe Doug's experience. They are not a promise of what another seller or store will achieve.

The approach behind Reseller Traffic Lab

Doug created Reseller Traffic Lab after learning that limited working time makes priorities especially important. RTL focuses on practical questions: what deserves attention first, what can wait, and what is already working well enough to leave alone.

RTL articles combine hands-on reseller experience with clearly identified official references. Recommendations are presented as practical starting points rather than guaranteed formulas.

Read Doug's seller-help articles

The Seller Help library covers listing visibility, sold-price research, titles, photos, item specifics, shipping, store costs, promoted listings, and getting started as a seller.

Browse all Seller Help articles.